Creative outdoor advertising

Outdoor advertising is not just for big companies! You can also make use of it with a smaller business, a small shop, a sales stand and even as a private individual.

Outdoor advertising can also be a particularly effective marketing strategy for smaller companies. Here are some reasons why:

1. local visibility: your outdoor advertising on posters, signs or banners in the vicinity of your business can strengthen your local presence and appeal directly to potential customers who are in the neighbourhood. Even a small business can stand out from the competition with original ideas. And: with a clever message or an appealing design, you will stand out from the crowd of competitors and attract attention!

2. direct approach: With eye-catching designs and clear messages, your outdoor advertising can quickly attract attention and also convey important information, such as special offers or events.

3. cost efficiency: Compared to other advertising measures, certain forms of outdoor advertising, such as posters or flyers in highly frequented locations, can be relatively inexpensive and still achieve a wide reach.

In addition, and you should not underestimate this:

4. brand awareness: regular presence in public spaces can help to increase your brand awareness and anchor the company in the minds of consumers. There is no exact figure for how often a particular advert needs to be seen in order to be remembered. However, the so-called "Rule of 7" is often referred to in advertising psychology. This rule states that a person should see an advertising message at least seven times before they remember it and react to it. Outdoor advertising therefore increases your visibility and therefore the number of people who will remember you.

Outdoor advertising can be a worthwhile investment for small businesses to raise your profile and attract customers.

Specific examples of successful outdoor advertising for your company

Beach flags

Beach flags can be an eye-catching and effective form of outdoor advertising, especially for smaller companies. This is because, unlike flags, which are usually permanently installed in one place, beach flags can be set up in a transportable and flexible way. Here are some tips on how and where you can best set up and present beach flags:

Suitable locations

1. In front of your shop: Of course, the most obvious location is directly in front of your shop or office to draw the attention of passers-by to your business.
2. Trade fairs and events: You can also use beach flags at trade fairs, exhibitions, or local events to highlight your brand and direct visitors to your stand.
3. Shopping streets: In busy or pedestrianised areas, beach flags can attract attention to your business.
4. Car parks: Place your beach flags in car parks or near entrances and exits to draw your potential customer's attention to special offers or new products.
5. Street corners: Beach flags can provide additional visibility at busy intersections or driveways.

Presentation tips

1. Eye-catching design: Use an eye-catching and appealing design that integrates your brand colours and logos. Clear and concise messages attract attention.
2. Easy-to-read font: The text on the beach flag should be easy to read, even from a distance. Use large, clear fonts and avoid too much text.
3. Stability: Ensure the beach flags are stable and do not fall over, even in windy conditions. Use suitable ground fixings or weights.
4. Lighting: Additional lighting can increase the visibility of your beach flags in the dark or in poorly lit areas.
5. Regular maintenance: Keep your beach flags clean and in good condition to make a professional impression. Wind and weather can damage the fabric. It is advisable to bring beach flags in as soon as your shop is closed or when strong winds or precipitation are forecast. This way ,you can enjoy your product for longer.

Beach flags can be a versatile and cost-effective way to draw attention to your company and showcase your brand.

Printed deckchairs

Deckchairs can be a wonderful addition to beach flags and offer a creative way to present your brand outdoors. Here are some ideas on how you can usefully incorporate printed deckchairs into your outdoor advertising:

Possible uses for printed deckchairs

1. Events and trade fairs: At outdoor events, trade fairs or festivals, printed deckchairs can serve as comfortable seating and an eye-catching advertising space for your brand!
2. Restaurants and cafés: If you run a restaurant or café, printed deckchairs in the outdoor area can invite people to linger and promote your business or a particularly popular product simultaneously.
3. Beach and parks: In public or on beaches, printed deckchairs attract attention and offer people a comfortable place to relax while your advertising message remains visible.
4. Company events and summer parties: At internal company events or summer parties, printed deckchairs can provide comfort and strengthen the company's branding.
5. Pop-up stores and markets: Place your printed deckchairs in front of your pop-up store or market stall to create an inviting ambience and promote your brand.

Presentation tips

1. Creative design: Similar to the beach flags, design your deckchairs with appealing designs that integrate your brand colours and logos. Again, make sure that the design is eye-catching and easily recognisable.
2. Comfort and quality: Choose high-quality, comfortable deckchairs that not only look good but are also a pleasure to use.
3. Combination with other advertising media: Use the deckchairs and other advertising media such as beach flags, banners or advertising tables to create a coherent overall image.
4. Strategic placement: Place the deckchairs where many people want to stay and relax. This will increase the visibility of your brand.
5. Interactive elements: Combine the deckchairs with interactive elements like QR codes or competitions to arouse people's interest and encourage direct interaction!

Printed deckchairs are not classic outdoor advertising products, but they are becoming increasingly popular. They offer a relaxed yet effective way to present your brand while promoting the comfort and well-being of your target group. Try it out!

Pavement signs

Do you prefer something more classic? Then Pavement signs might be the right choice for you.

Pavement signs are a classic and effective alternative for outdoor advertising. Here are some reasons why they can be beneficial for your business:

Advantages of pavement signs

1. High visibility: Poster displays can be set up in highly frequented locations and attract the attention of passers-by thanks to their size and eye-catching design. They look professional and can be:
2. Flexible set-up: They can be easily transported and used in different locations depending on your needs and target audience. Just make sure that the
3. Versatility: Poster stands are available in different sizes and designs and can be used for various advertising messages, whether for special promotions, events or general advertising.
4. Cost-effectiveness: Compared to other advertising measures, poster displays are often cost-effective to reach a broad target group.
5. Stability: Poster displays are robust and weather-resistant, making them ideal for outdoor use.

Possible uses

1. In front of your shop: Place your poster display directly in front of your shop to draw passers-by's attention to offers or news.
2. Shopping centres and pedestrian zones: Poster displays can reach many people in busy shopping centres or pedestrian zones.
3. Events and trade fairs: To advertise your business, use poster displays at trade fairs, exhibitions, or local events.
4. Car parks: Place your poster displays in car parks or near entrances and exits to draw customers' attention to your services or products.

Poster displays offer a classic yet effective way to spread your advertising message and increase your company's visibility.

And why should a private individual rely on "outdoor advertising"?

You will organise a few parties and events even as a private individual. Just think of youth consecrations, school enrolments, christenings, summer parties and weddings! Depending on the budget and guest list or number of people, outdoor advertising in the form of a poster display or beach flags at strategic points can make perfect sense. How often do guests call you because they can't find the entrance to the venue?

As you can see, even as a private individual, outdoor advertising can greatly benefit parties and events. What you can use them for:

• As welcome and directional signage, why not use beach flags or poster displays to welcome your guests and show them the way to the party or different areas, such as the buffet or dance floor?
• Themed decoration: Design your outdoor advertising to match the theme of your event, such as your wedding, birthday party or summer party. This can make the atmosphere even more atmospheric and inviting. It's also a great:
• Photo background: Large posters or beach flags can serve as a decorative background for photos so that your guests can capture unforgettable memories of your party!

It can also help to structure your party:

• As an information display, for example, use poster displays to show important information, such as your party programme, menu options, or notes on activities and games!
• For large events like your wedding with many guests as a guest list and seating plan: Why not use signs or posters to display the guest list or seating plan? This will help your guests to find their seats more easily. Alternatively, place cards or name cards are also recommended.
• Advertising for future events: If you plan to organise regular events, you can use outdoor advertising to inform your guests about future events or parties.

With the creative use of outdoor advertising, you can make your private events even more inviting and organised! Just give it a try!

Infowerk will be happy to support you.