Do you want to create a successful trade fair presence for your company? Then you need the right accessories for your trade fair stand. In this blog post, you'll find out which furniture, technical equipment, giveaways and decorations you need and how you can use them to best effect. We'll also show you how to customise your advertising materials with Infowerk.
Trade fair stand accessories: Designing a perfect trade fair appearance
A trade fair appearance should be carefully planned, because the company presents itself from its best side. It has the chance to present its own products or services in an interesting way, to establish contacts, to win potential new customers and to be remembered. In addition, relationships with existing customers can be strengthened. In short - an exhibition stand should be designed accordingly informative and attractive. To do this, you need certain accessories - what they are and how you can use them wisely, you will learn in our blog post!
What distinguishes suitable accessories for the exhibition stand?
Trade shows, where a well-equipped booth is needed, do not take place so often in the year, but the accessories used for it should be durable, so that they can be reused even after years. It should also be easy to handle so that it does not take so much time to set up and dismantle the stand, and it should also be easy to transport. Last but not least, suitable accessories for exhibition stands are characterized by their individual character. The stand should be remembered in its entirety, so everything should be coordinated during assembly and the company should be presented as personally and authentically as possible. So make sure that from the furniture to the counter to the display stand as well as the giveaways, a harmonious and individual image is created. The accessories of the trade fair stand can of course also be used at other events or information events as well as personal customer appointments.
The furniture for your booth
From furniture and tables to writing pads and banners, an exhibition stand needs to be fully equipped in order to present your company in its entirety.
The furniture for your booth
As the focal point of your trade show presence, your trade show booth should have matching furniture pieces. Select the furniture so that it is optimally matched to the company and the individual requirements. In addition to a stylish exterior, it is also a good idea to choose furniture such as tables and chairs in the company colours. It is also practical if they can be quickly assembled and disassembled. In addition to the appropriate "furnishing" of the trade fair stand, the associated trade fair counter should also be clearly arranged. It should immediately catch the eye of the trade fair visitors. In addition, this separates you from the visitors and provides an additional opportunity for advertising placements.
Depending on how the company wants to present itself, there are no limits to creativity when it comes to designing the trade fair stand. It is important to present enough information material. Roll-ups are part of the classic trade show accessories, and can be combined with customer stoppers or even ceiling banners.
In summary, visitors should feel comfortable at your booth! Then they will stay longer, customer discussions can be held and the chance of gaining new customers increases. Use chairs, stools or benches so that visitors can linger and relax while listening or asking questions.
Practical exhibition stand accessories for storage
The equipment for the booth should not be lying around openly. Therefore, a cabin offers itself, in which possible cardboard boxes or also change clothes can be stored. This can serve as a storage for the presentation materials. Alternatively, it is also possible to use the cabin as a small kitchen for coffee, tea or other items. If a single booth is not enough for the accessories of the exhibition stand, these can also be stored in additional lockers or cabinets.
The trade fair stand should have this technical equipment
Appealing presentations, image films or even pictures of the company are always well received by trade fair visitors. Accordingly, the stand should have the necessary technical accessories to ensure that everything runs smoothly. From power connections and extension cables to multiple sockets, suitable cables and cable connections are also required, especially if you are using a TV or beamer. If the stand has a false floor, take advantage of this and hide the cables underneath. This makes the stand look tidier and reduces the likelihood of someone tripping over it. If it has already been decided in advance that presentations or films are to be played on a particular TV or beamer, then make sure that standard formats such as AVI and MP4 are used so that the chosen medium can also play them. The easiest way is to store them on a USB stick in addition to the laptop so that no important data is lost and can always be accessed. You should also find out from the outset whether the trade fair provides Wi-Fi if you need to use the internet. You can then also use this on all other mobile devices.
Giveaways and useful utensils for your stand
Once prospective customers have approached your stand, talking to them is of course the most important thing. This is how new relationships can be built or strengthened. You can also win new sponsors in this way. In order to find practical examples for illustration in the discussion situation as well as to be remembered after the trade fair visit, suitable giveaways should definitely be taken along. Present the company in brochures or flyers, give out business cards and if you want, you can take practical pens or writing pads of your company with you or make notes on them during the conversation. Small snacks for the physical well-being of employees and trade fair visitors are also gratefully accepted. This requires accessories such as a coffee machine or kettle, cutlery, cups and plates as well as juices, water or biscuits.
Presenting the company optimally at the trade fair stand
A strong trade fair presence offers great potential for strengthening relationships with existing customers, winning new customers and also finding new sponsors. For this, it is important that it is perfectly equipped. First of all, it should be inviting and clearly laid out so that trade fair visitors feel comfortable and stay longer. In addition, the appropriate accessories such as pads or pens/pencils, business cards, digital presentations or even brochures must be prepared. This way, the company can be presented to the visitor in a clear and interesting way. But the employees should also prepare themselves well, as they present the company to the outside world. Proper clothing or clothing that matches the company is therefore fundamentally important. In addition, they should act in an open and naturally friendly manner, actively invite passing trade fair visitors to the stand and have a comprehensive knowledge of the company and its tasks in order to answer possible questions competently and confidently.