Do you want to design a roll-up banner that will impress your customers? In this blog post, you'll learn to choose the right colours, images, texts and layouts for your roll-up. We'll also show you how to design and order your roll-up at Infowerk. Let us inspire you!
Roll-up design - how to design roll-up banners
You can see them at every trade fair or event: Roll-up banners. And rightly so, because they are an optimal eye-catcher and attract customers. On only one surface, the (advertising) message can be communicated in a striking way and at one go. The sufficiently large surface offers enough space to display the brand, the product or the slogan. Find out now how you could best design a roll-up banner to successfully draw attention to yourself and which mistakes should be avoided!
Why does it make sense to set up a roll-up banner?
Roll-up banners are used to attract attention at small and large trade fairs and events. They are ideal for this purpose because they provide a relatively large advertising space and thus individual design options. Both your own company and new products or slogans can be displayed on roll-up banners. This type of advertising technology can also be set up and taken down quickly and is very durable.
In order to design a roll-up banner effectively, it is important to provide the design elements in the appropriate colours, the appropriate size and/or with enough but not too much text. How big the product photos should be, how much text and which colours are best chosen, you will find out in the following.
Graphic design of roll-up banners
The design of a roll-up banner must be eye-catching. It can be provocative, colourful or simple and suggestive. The main thing is to get the message across to the customer in a way that is understandable and therefore successful. It is also important to use as little text as possible but as much as necessary. Hardly anyone will read through a long continuous text, but it is more effective to use keywords. Large images or photos in high resolution also serve as eye-catchers. The company logo is also suitable for a roll-up banner. If available, it is best to use the company's corporate design. Use this for the font colour and typeface to increase the recognition value.
Place information appropriately on the roll-up banner
When looking at a roll-up banner, the customer's gaze usually first falls on the upper area or the centre. Therefore, important information should not be placed in the lower area/at the end of the banner, as it will probably not be read there. Make sure that the upper third attracts the customer's attention and arouses his interest. This is the only way he will look at the roll-up as a whole and absorb the desired message.
The banner should have a structured layout so that the viewer knows directly what it is about. Information that is jumbled up or difficult to read is more likely to lead to confusion and customers will lose interest accordingly. You should also make sure that less is more. For example, contact details or references to social media can be displayed further down or even smaller.
How much text is appropriate on a roll-up banner?
As far as the text on roll-ups is concerned, long sentences or passages should be avoided at all costs. Instead, focus on the most important thing, namely the core message. This should be placed in an easily readable font and font colour. Use only one font type for a roll-up banner, otherwise it may look restless. The font size can vary, as can the font styles.
Design a Roll-Up with graphics or photos
Photos or graphics can be used to convey an expressive message. Of course, it is important that these are displayed on the roll-up in a high resolution. Blurred or pixelated graphics make a dubious impression. It is also important that the image does not cause any disturbance. Make sure that the graphic or photo of the company or product is cut out correctly and is the right size. It is also important to emphasise the most important things and avoid too much input.
Design your roll-up at Infowerk
At Infowerk, you can easily design your own individual roll-up. Either use our free design templates or create your own design in just a few steps. If it is already defined, you can upload your design right away. You can add text, stickers or shapes at any time. Infowerk also offers you a choice of different sizes for your roll-up banner. The smallest version is 210 x 297 mm, the medium size is 800 x 2000 mm. As a premium version, we also offer roll-up banners with 850 x 2000 mm, 1000 x 2000 mm, 1200 x 2000 mm or 1500 x 2000 mm. Do you need more ways to draw attention to yourself? At Infowerk you can also print flyers and folders, posters and billboards, tarpaulins and banners and much more!